What is a Digital Experience Platform (DXP)?

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A digital experience platform (DXP for short) combines various technologies to create, manage and optimize digital content on one platform.

Advantages for B2B companies

  • Efficiency: Centralization enables the effective and efficient handling of all digital resources and processes.

  • Customizability: Companies can use a DXP configuration tailored to their needs without relying on a one-size-fits-all model. It is possible to customize standard elements and tools according to the company's needs and requirements.

  • Customer journey: The customer journey can be seamlessly designed, refined and expanded.

  • Increased user satisfaction: By shortening click paths, customer satisfaction can be increased and KPIs achieved more effectively.

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