Paul Horn GmbH is an innovation leader in tool manufacturing based in Tübingen. The collaboration began in 2021 and the international corporate website based on TYPO3 was launched the following year. The project focused on the strategic domain consolidation of several language versions, the development and integration of the intranet and the conceptualization and implementation of a sophisticated UX design.
Once the digital ecosystem had been analyzed and a strategy developed, the digital information architecture was created. The user journey was analyzed, evaluated and a dedicated UX design was created based on this, as the user-friendliness of the website was a central component of the relaunch.
The relaunch focused primarily on internationalization, improving the user experience and integrating the intranet. Based on the user experience analysis, an international B2B website including responsive implementation was created and more effectively aligned with target group needs.
Further project goals:
- Improve the customer experience
- Increase the conversion rate
- Address target groups more precisely
In order to further expand its technology and market leadership, the High Performance website has been taken to a new digital level and presents Paul Horn as a qualified manufacturer of precision tools.
As part of the internationalization strategy, a total of ten different language versions were successively implemented. The focus here was on the adaptation and targeted alignment of content and design so that cultural characteristics and preferences can be taken into account for each country page.
This has the advantage that local SEO measures for different countries and languages can be successfully implemented in the future to optimize local search results.
Furthermore, the international orientation of the website means that markets can be targeted with specific content, further strengthening market leadership.
Newsroom
A modern newsroom, including interfaces to relevant social media platforms or a digital magazine section, offers the potential to further optimize the user experience.
Lead management
CRM connections, such as HubSpot, help with monitoring and reporting in various areas in order to optimize business processes and lead generation in the long term.
As an innovation and technology leader, Paul Horn attaches particular importance to the continuous technical, content and visual optimization of the website.
The aim is to ensure a consistently high level of quality as well as to adapt usability to changing trends and constantly improve it.
Apache Solr Search
Solr Search delivers first-class document indexing, search suggest & smart faceting.
Welcome
Are you looking for a digital agency that can support you in the areas of strategy, digital brand management, user experience, e-commerce, online marketing and development?
Contact us or make an appointment directly for an initial consultation.
Oliver Storm
