SEA agency

Search engine advertising for precise audience targeting


Free initial consultation

Place your advertising where your audience is already searching. Just like you did a few moments ago, people search for information, products and services online. As a SEA agency with many years of expertise, we help you to make the most of this potential.

SEARCH ENGINE ADVERTISING

WHY DOES YOUR
COMPANY NEED SEA?

Search engine advertising, as part of your individual online marketing strategy, gives you the opportunity to address your target group directly – exactly with what they are looking for.

  • High reach
  • Target group can be reached directly
  • Full cost control (payment only after click)
  • Full measurability through web tracking

SEA measures are most effective in the context of a holistic, cross-channel performance marketing strategy. Sustainable solutions can also be derived with regard to search engine optimization.

Benefit from our expertise - request a free, comprehensive consultation now!

Welcome

Are you looking for a digital agency that can support you in the areas of strategy, digital brand management, user experience, e-commerce, online marketing and development?

Contact us or make an appointment directly for an initial consultation.

SEA services

Benefit from our many years of international experience, in both the B2B and B2C sectorse by trusting us as your SEA agency. Whether search network, display, shopping, remarketing or video campaigns, whether on Google Ads (formerly Google Adwords), Microsoft Ads (formerly Bing), Yahoo, Baidu or Yandex, we use in-depth analyses to identify the right channel to achieve your individual marketing goals.

SEA analysis

Our SEA experts analyze your existing SEA strategy or potential in full and then derive specific recommendations for action. This allows us to quickly identify and unleash your  potential, but also to derive an individual SEA strategy. This guarantees an optimal start to the collaboration.

An analysis of the status quo of your SEA account includes checking the

  • Account structure
  • Campaign settings
  • Budget distribution
  • Bid setting
  • Keywords
  • Ad texts
  • Vonversion tracking
  • and a detailed performance analysis

SEA workshop

Search engine advertising requires continuous control and optimization. To this end, we identirfy and monitor relevant parameters, starting with the analysis of the current situation, a thorough target definition and implementation of measures. Clever target definition enables us to monitor the achievement of targets as well as the budget closely and as eficiently as possible. In a workshop, our SEA experts work with you to define your goals and develop your future SEA strategy.

The SEA workshop includes

  • Knowledge transfer SEA basics
  • Explanation of the SEA analysis
  • Derivation of recommendations for action
  • Development of an SEA strategy
  • Defining relevant KPIs
  • Creating milestone planning

SEA concept

Every industry and every company has individual requirements and goals. Our team of certified SEA specialists will create a customized campaign concept for you based on a previous keyword analysis and your defined requirements. This concept includes detailed descriptions of

  • Account structure
  • Campaign types and settings
  • Budget recommendation
  • Campaign tracking and alignment
  • Account set-up definition
  • Target and KPI definition
  • Timeline / roadmap

SEA support

In order to optimize the performance of search engine advertising in a structured and sustainable manner, it is necessary to monitor the campaigns permanent and long-term. To this end we implement a control loop consisting of an analysis of the current situation, target definition, implementation of measures and target monitoring. At the same time we identify optimization opportunities in order to achieve the set targets as budget-efficiently as possible.

  • Bid adjustments
  • Optimization of text ads
  • Ongoing booking of negative keywords
  • Analysis of search terms
  • Derivation of optimization measures

 

SEA reporting

In order to prepare and evaluate the success of your SEA campaigns in a transparent and measurable way, we offer monthly reporting with all the key figures and important campaign results you have defined. This enables you to track the current account development in detail and report further if necessary. Meaningful reporting also makes it much easier to evaluate campaign performance to derive specific recommendations for optimization.

The report is created on the basis of the KPIs we define together and according to your individual requirements.

SEA B2B experts

B2B and B2C users often differ in terms of the complexity of their search behavior. Many years of experience and countless campaigns in the B2B environment make our SEA team the absolute B2B experts for search engine advertising.

In combination with our Lead Xperience (LXP) analysis software, you can find out which companies have visited your website and target them via remarketing campaigns. This allows you to clearly differentiate yourself from the B2C sector and achieve greater added value and optimization of your marketing campaign with the same investment. 100% GDPR-compliant.

Find out what other competitive advantages LXP can give you in your case here.

Looking for
a SEA AGENCY?

PROJECT MANAGEMENT

RELIABLE COMMUNICATION

Planning, controlling and monitoring - our certified project managers are available for you at all times. At 711media, internal cooperation is characterized by individual workshops, project plans, help desks managed jointly with the customer and fixed substitution arrangements - to name just a few of the many points that are our core principles within the project organization.

Contact

New Challenges

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Talk to us - on the phone, by e-mail or here with us in Stuttgart.