Magento
Agency

Frequently asked questions about the Magento web store system

What is the difference between Magento & Magento Commerce?

Magento is a free, open-source ecommerce platform that enables businesses to build and run online stores. Magento Commerce (Adobe Commerce), on the other hand, is an advanced, paid version of Magento and offers greater scalability and support compared to the open-source version of Magento. Therefore, Magento Commerce is especially suitable for companies that need more features and support. Magento Commerce offers a more comprehensive range of features, including advanced tools for marketing, customer engagement, inventory and stock management, personalization as well as customer analytics. There are also a variety of advanced features geared towards the needs of B2B companies, such as specialized tools for pricing and quote management.

Is Magento the right choice for my business?

Whether Magento is the right choice for your business depends on a number of factors, such as your specific requirements, goals, budget and resources. Magento is a powerful and flexible ecommerce platform. With its many features and capabilities, it is ideal for professional use – including both multi- and omnichannel stores – and represents an industry standard for large-scale B2B and B2C ecommerce projects. Companies that opt for a Magento solution are investing in forward-looking technology and ensuring sustainable growth.

If your company has a large product range and requires many features such as extensive discounts, options for customer-specific configurations and personalized customer accounts, Magento could be a good choice for you. However, Magento also requires technical knowledge to use it effectively. If you don't have a developer on your team who knows Magento, you may need to hire external developers to develop and maintain your website.

Who is Magento not suitable for as a store system?

Magento is not the ideal choice for those who are just starting out in ecommerce and want to find out if it is a viable option. Magento is a very powerful system that offers many features and options. However, for smaller businesses this can be overwhelming and they may prefer a simpler system that offers fewer features. Magento can be a good investment if you have the budget. However, if your budget is limited, it can be difficult to cover the costs of Magento development and maintenance.

Overall, Magento is a very powerful ecommerce platform, but it's important to carefully evaluate your specific needs and resources to decide if it's the right choice for your business.

More about ecommerce systems

How long does it take to develop a Magento store?

The duration of the development of a Magento store depends on various factors, such as the scope of the project, the specific requirements of the customer and the technical expertise of the development team.
Generally, the development of a simple Magento store that contains only a few products and uses a standard theme can be completed within a few weeks. However, a more complex project that requires the integration of several thousand products, individual functions or a special requirements can take several months. The time required therefore depends on the size and complexity of the project, as well as any previously set deadlines.

It is important to note that the development of a Magento store not only includes the actual programming, but also includes planning, design, integration of payment gateways, setting up shipping options and much more. Depending on the complexity of the project, this can take additional time.

Thorough planning and communication between the client and the agency can help speed up the development process and ensure that the project is completed on time and within budget.

Is SEO important for my ecommerce success?

Yes, search engine optimization is extremely important for the success of an ecommerce business. Through SEO, you can ensure that your website ranks well in the search results of search engines such as Google or Bing when potential customers search for products you sell.

A good SEO strategy will help you increase your visibility and customer reach by optimizing your website for relevant search terms and ensuring that your products appear in search results. This can help drive more qualified visitors to your website and encourage them to purchase your products.

There are many factors that should be considered when it comes to SEO optimization, including choosing the right keywords, optimizing your product pages, creating high-quality content and improving the technical aspects of your website. However, it is important to note that SEO is an ongoing process and requires regular adjustments and updates to ensure that your website remains relevant to the search engines.

Overall, SEO is an important part of any ecommerce strategy and can help your business compete successfully. At 711media, as a full-service agency, we have experts from a wide range of digitalization fields to support you. Our team of SEO experts will be happy to advise and support you with the search engine optimization of your online store.

More about search engine optimization

Are Magento agencies necessary for store implementation?

Without sufficient programming knowledge, online retailers will have difficulties adapting and configuring the  Magento ecommerce solution. Both individual functions and the integration of your own corporate identity into the store design can be difficult for those who are not familiar with programming.
If your company does not have the technical know-how required to use Magento as an ecommerce software, you should certainly consider partnering with a Magento agency. This way you can be sure that your project is in good hands and will lead to success. With a professional partner at your side, you will receive customized solutions for your business model and won't have to settle for standard solutions.