Pull marketing is a marketing strategy. In contrast to push marketing, pull marketing involves companies approaching customers directly by trying to arouse a need in them, for example through advertisements.
The aim of pull marketing is for customers to actively request products and thus be drawn into stores or to make a purchase decision (pull). This increases demand from retailers, who in turn turn to wholesalers to meet demand.
The digital methods and channels of pull marketing include in particular
- Search engine marketing, consisting of SEO and SEA
- content marketing
- social media marketing
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