What is a target group analysis?

Target group analysis is an area of market analysis. It is a means of creating targeted content that is adapted to the individual needs of customers.

For successful marketing, subgroups are often created in order to subsequently identify both the interests and problems or needs of potential customers.

This involves market segmentation based on various criteria, such as demographic, psychographic or socio-demographic factors, in order to create user profiles. The results are then taken into account when developing the marketing strategy.

Target group analysis is essential for successful online marketing. Various tools, such as Google Analytics, help with this, but target groups can also be identified through social media.