Website as a digital business card vs. website as a sales channel
A website can be used either as a digital sales channel or a digital business card. This blog post explains the differences, advantages and disadvantages.
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+49 711 460 583 00Kai Reber is a qualified businessman for marketing and communication. Kai advises and supports both small and large B2B companies in the industrial, construction and IT sectors. His main areas of expertise include websites (relaunch), sales digitization, e-commerce and lead generation. But he also looks at all aspects of online marketing, such as SEO and SEA, and discusses them in consultation with the respective customers.
A website can be used either as a digital sales channel or a digital business card. This blog post explains the differences, advantages and disadvantages.
In this blog post, we explain how a website can be used as a sales channel and optimized along the sales funnel.