What is affiliate marketing?

Affiliate marketing is an area of online marketing. In this form of marketing, so-called affiliates advertise products or services on their website or channel and receive a predetermined commission in return.

This is usually done via integrated links. The commission can be calculated per click, lead or purchase. Companies usually either have their own affiliate program or are part of an affiliate network.

The greater reach and lower risk are advantages for advertisers, as affiliate marketing only pays out in the event of success. This condition increases the affiliate's interest in ensuring success, as this is the only way to generate revenue.