Advertisers are operators who publish their own advertising on third-party websites. These are usually companies that place ads, i.e. advertisements, for certain products or services on various platforms. The third-party websites belong to the so-called publishers. Advertisers and publishers are part of affiliate marketing.
The advertising is linked to the publisher's website in the form of so-called affiliate links. The advertiser pays the publisher a previously agreed commission for each success generated by the affiliate link. Success is based on various criteria, such as contact with the advertiser, a sale or a click on the offer.
The aim is to use the publisher's reach to increase sales figures and brand awareness.
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