Similar to double opt-in, double opt-out is a two-stage process in the field of email marketing. In the double opt-out process, a newsletter is first unsubscribed from in the browser. The user then receives an email with a link to confirm the unsubscription. This unsubscribe link is usually located at the bottom of the newsletter.
With the double opt-out, it is precisely determined whether the customer only wants to unsubscribe from the newsletter or whether they want to have their email address completely removed from the mailing list.
The double opt-out procedure is intended to prevent a newsletter subscription from being canceled by mistake. In addition, this extra step lengthens the unsubscribe process, which means that fewer users unsubscribe overall.
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