The key figure effective cost per mille or eCPM (eTKP for short) is used, for example, to measure and optimize the performance of ads.
In general, the sales of ads are calculated with the help of view contacts. Specifically, the eCPM answers the question of how much 1,000 visual contacts with an advertising medium cost in a particular medium. This value can be used to compare channels or campaigns, for example. A high eCPM value usually stands for higher sales per ad.
The eCPM should not be confused with the CPM, which indicates the costs that must be incurred in order for 1,000 people to see an ad.
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