What is a landing page?

A landing page is a website to which potential customers are directed via an ad or a search engine.

Landing pages are used to persuade users to perform previously defined actions (conversion) and to carry out a targeted action. This can be, for example, lead generation by filling out a contact form or the sale of products. To achieve this goal, landing pages offer the user all relevant information at a glance.

Landing pages are often not accessible via the navigation menu of a website, only by clicking on a newsletter link, banner or advertisement or via organic search. Landing pages are therefore an important tool for search engine advertising (SEA), but also for search engine optimization (SEO).