A macro conversion describes the conversion of a website visitor into a customer or subscriber.
First, the company defines different website goals. All of the steps a user has previously completed (micro conversion) prepare the ground for a macro conversion. In this way, the micro conversions can build trust with the user. Based on this and with the help of tracking, the economic success of a website can be measured.
Macro conversions are divided into three categories:
- Conversions
- Inquiry-based conversions
- Lead-oriented conversions
The respective definition of the macro conversions of an online project influences all website elements, such as the layout, content or design, but especially the interaction options at the micro level.
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