As part of search engine optimization(SEO), off-page optimization refers to all measures that take place on external websites and have an impact on a company's own website.
In the context of link building strategies, the most important factors of off-page optimization are backlinks and social signs. The aim is to improve the ranking of the website. However, it should be noted that backlinks and social signs can have both positive and negative effects on the ranking. Backlinks should therefore be placed on reputable websites and websites with similar content wherever possible.
With the Penguin update introduced in 2012, Google wanted to counteract inferior links, which were mostly purchased, to ensure that only high-quality backlinks are generated.
Generating high-quality backlinks is often associated with a great deal of effort and high costs. However, the advantage is that backlinks are still one of the most heavily weighted ranking factors for search engines.
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