In the field of search engine optimization(SEO), ranking refers to the position of a website and its subpages within the SERPs of a search engine with regard to the relevance of a user's respective search query.
The ranking is directly related to keywords or keyword combinations, as search engines constantly crawl websites, evaluate the content and index it. The aim is to achieve a placement on the first page of the search results pages, because the better the ranking, the higher the website traffic.
The ranking of a website can be influenced by implementing various SEO measures. However, there are estimated to be over 200 ranking factors, which are constantly changing.
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