What is a Search Engine Result Page?

The so-called Search Engine Result Pages(SERPs) are the pages of a search engine that appear when a user enters a search query.

The results are displayed in descending order of relevance and vary depending on the search engine. The position of websites depends on many different ranking factors, which are not openly communicated by the respective search engines in order to avoid spam or manipulation. avoid spam or manipulation.

The search results within the SERPs are displayed in the form of snippets or rich snippets. Depending on the search query, Google displays up to ten snippets, some of which are supplemented by ads, images or social media tweets.

SERPs are very important for search engine optimization (SEO), as a better ranking compared to competitors generates more visibility and therefore more traffic, which in turn leads to more leads and ultimately to higher profits.