YouTube is a video portal that was founded in 2005 and is a subsidiary of Google. In addition to professional videos, such as music videos, amateur videos can also be found on YouTube. The genres are very diverse and range from beauty and comedy to gaming. The social platform is free to use and can be used with or without an account. However, uploading videos is only possible with your own account.
As with other social platforms, videos on YouTube can be rated, commented on and shared via a link. You can also subscribe to various YouTube channels. The company finances itself through the insertion of commercials or display ads. Online marketers use this advertising option to display targeted advertising to potential customers. Campaigns can be controlled directly via Google Ads, provided the corresponding Google account is linked to the associated YouTube account.
Since 2017, there has also been the online service YouTube TV, which requires registration and is a paid video-on-demand and streaming service. However, this can currently only be used by users with a US IP address.
GET IN TOUCH!
Are you looking for a digital partner in the areas of strategy, online marketing, user experience, e-commerce or development? We look forward to helping you achieve your goals!