Google My Business, which was renamed "Google Business Profile" in 2022, is a free tool from Google LLC to present company information in Google Search and on Google Maps. This includes, for example, telephone number, address and opening hours.
A Google company profile plays a role in online marketing, particularly in the area of search engine optimization (SEO), as it provides a first impression - similar to a digital business card. The aim of local search engine optimization (local SEO) is to ensure that websites achieve higher visibility in organic search results for search queries with a local or regional reference and are therefore easier to find. A company profile, also known as a business profile, can be personalized by adding photos, videos, offers, posts and more. In this way, people who find a company in the Google search network or on Google Maps can be converted into customers.
A company profile is therefore recommended for both large and small companies to get in touch with potential customers. Posts can be used to quickly and easily publish important information, new events or products. The review function offers users the opportunity to read testimonials and view the respective ratings. This is an important aspect of the customer journey, so reviews should always be responded to. Direct messages and questions and answers offer further opportunities to interact directly with potential customers.
The performance report can be used to quickly and easily determine which keywords were used to find your company and what the statistics look like for reviews and calls, for example. This information can in turn be relevant for other areas of activity, such as search engine advertising (SEA).
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