In online marketing, the term keyword refers to a word or group of words that triggers a search. Keywords are processed by search engines using the respective search algorithms and then compared with the respective index, as a result of which the user receives a search results page (SERP).
The following are classified here:
- Money keywords
- Brand keywords
- Compound keywords
- Other keywords
There is also a distinction between long tail keywords and short tail keywords. Which keywords are relevant is determined by a keyword analysis.
Within search engine marketing (SEM), keywords are used on the one hand to optimize the targeting ofads to users. On the other hand, they are used to optimize websites in order to provide the most interesting and relevant content for users.
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