The so-called interaction rate describes the ratio of all interactions (such as clicks, likes or videos started) to the number of page views on a page and is part of online marketing. It thus shows the interest of users in certain multimedia content.
The term originally comes from the field of online advertising, where other KPIs, such as the bounce rate or conversion rate, are used to check and improve campaigns for various characteristics. The interaction rate also has an influence on search engine optimization (SEO) and can therefore have both a positive and negative impact on Google rankings.
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