A nanosite or microsite is a small website that complements a larger website. It has its own URL and is linked to the larger website.
Nanosites are used in particular in branding, internet advertising and online marketing. They are often described as rich media advertisements that partially or fully integrate the functionalities and content of a website into an advertising banner, which is why nanosite banners are often referred to in this context.
In contrast to an ordinary advertising banner, a website visitor can interact with the target page within a selected range of functions within the banner without leaving the website on which the banner ad is placed. This interaction option makes the programming of nanosites relatively complex.
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