What is a one-pager?

A so-called one-pager is a website whose entire content is displayed on a single page.

This means that it usually has no menu, subpages or categories. One-pagers are often divided into sections that are accessed by scrolling down, which is intended to draw a user's attention to specific information.

One-pagers usually contain large graphic elements, such as images or videos, only short texts and a call-to-action, thus focusing on the essentials. The advantage is that the functionality is extremely user-friendly, especially on mobile devices.

However, search engine optimization (SEO) is somewhat more difficult with one-pagers, as a keyword must be found throughout the entire page and therefore in all information blocks.