On-page optimization, also known as on-site optimization, is part of search engine optimization(SEO) and includes all optimization measures that take place directly on the website.
On-page optimization includes structural, technical and content-related aspects. These are, for example
- URL and website structure, e.g. keyword position and click depth
- HTML head, body and text, e.g. meta data and canonical tags
- Internal linking
- Crawling and indexing
The aim of on-page optimization is to improve the ranking of the website in search engine results as well as the user experience(UX). Among other things, this is achieved by ensuring that the website functions perfectly from a technical perspective, that content loads quickly and that the content is relevant, interesting and unique for users.
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