The user interface ( UI), together with the user experience (UX), indirectly influences the success of a website in the SERPs of search engines. UI refers to the interface between man and machine.
A good user interface is characterized by efficient, intuitive and easy usability, for example of a website, for the user. UI refers to the graphical user interface, i.e. the interface design.
A good user interface, combined with a good user experience, can turn "pure" visitors to a website into users and thus increase conversions and dwell time, as well as reduce the bounce rate. A clear page structure also plays an important role in a well-designed UI.
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