Tobi explains - KPIs in online marketing
Part 5 of the "Tobi explains" blog series is all about key performance indicators (KPIs): How to choose the right KPIs and which KPIs are particularly relevant in online marketing?
Tobias Sandbothe
Tobias Sandbothe has been working in the agency sector for almost 20 years. With his background as a web developer in conception and design, he brings together everything you need for modern online marketing at 711media. His focus is on technical search engine optimization and web tracking as well as conducting customer workshops. He is also a trainer and is responsible for internal knowledge transfer and further training.
Tobi explains - Web tracking to measure success
Part 4 of the "Tobi explains" blog series is all about web tracking: we show how it can be used to measure the success of various marketing activities.
Tobi explains - Technical SEO
In the 3rd part of the blog series "Tobi explains", we explain what technical search engine optimization is.
Tobi explains - OnPage & OffPage SEO
In the 2nd part of the blog series "Tobi explains" the differences between OnPage and OffPage SEO are shown.
Tobi explains - SEO basics
Part 1 of the blog series "Tobi explains" is about SEO basics: It explains what the Googlebot, keyword research, indexing and rankings are.
Google Analytics 4 replaces Universal Analytics!
In this blog post, we explain what the advantages of Google Analytics 4 are and what you need to bear in mind when making the switch.