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Tag: Tobi explains

Tobi explains - KPIs in online marketing

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Tobi explains

Published

08.11.2023

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Part 5 of the "Tobi explains" blog series is all about key performance indicators (KPIs): How to choose the right KPIs and which KPIs are particularly relevant in online marketing?

Tobias Sandbothe

Online Marketing Manager

Tobi explains - Web tracking to measure success

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Tobi explains

Published

06.06.2023

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Part 4 of the "Tobi explains" blog series is all about web tracking: we show how it can be used to measure the success of various marketing activities.

Tobias Sandbothe

Online Marketing Manager

Tobi explains - Technical SEO

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Tobi explains

Published

30.03.2023

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In the 3rd part of the blog series "Tobi explains", we explain what technical search engine optimization is.

Tobias Sandbothe

Online Marketing Manager

Tobi explains - OnPage & OffPage SEO

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Tobi explains

Published

10.11.2022

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In the 2nd part of the blog series "Tobi explains" the differences between OnPage and OffPage SEO are shown.

Tobias Sandbothe

Online Marketing Manager

Tobi explains - SEO basics

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Tobi explains

Published

06.10.2022

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Part 1 of the blog series "Tobi explains" is about SEO basics: It explains what the Googlebot, keyword research, indexing and rankings are.

Tobias Sandbothe

Online Marketing Manager

Internationalization - Part II

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Published

09.09.2021

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The second part of the blog series "Internationalization" deals with the most important steps in the internationalization of websites.

Tim Rombach

Internationalization - Part I

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Published

12.08.2021

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In part 1 of the blog series "Internationalization", you will get an introduction to the term and why the internationalization of your website is important.

Tim Rombach

Ibexa - Why content should be approached as an experience

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Published

06.07.2021

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The Ibexa Digital Experience Platform (DXP) helps B2B companies to create seamless buying experiences. Find out how it works and what its benefits are in this blog post.

Tim Rombach

Conversion Rate Optimization - Part IV

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Online Marketing

Published

24.02.2021

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In the last part of our blog series on conversion rate optimization, you will learn practical tips on how to optimize your landing page and achieve your desired goals.

Conversion Rate Optimization - Part III

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Online Marketing

Published

11.02.2021

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You can find out why A/B testing is relevant for conversion rate optimization in the third part of this blog series.

Conversion Rate Optimization - Part II

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Online Marketing

Published

10.02.2021

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In the second part of our blog series, you will learn how to set up a landing page and which mistakes you should avoid.

Conversion Rate Optimization - Part I

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Published

08.02.2021

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In the first part of our blog series on conversion rate optimization (CRO), we explain why micro and macro conversion rates need to be consistently optimized at all levels of the conversion funnel.

Spryker - e-commerce of the future?

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Published

05.02.2021

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Spryker works particularly well as an e-commerce solution where there are requirements that go beyond the standard. You can find out how Spryker stands out from the competition in this blog post.

Larissa Munzig

Online Marketing Manager