Areas and tasks in a digital agency
In this blog post, we look at different types of agencies, what tasks there are in a digital agency and what knowledge is required for this.
Tobi explains - SEO basics
Part 1 of the blog series "Tobi explains" is about SEO basics: It explains what the Googlebot, keyword research, indexing and rankings are.
Google Analytics 4 replaces Universal Analytics!
In this blog post, we explain what the advantages of Google Analytics 4 are and what you need to bear in mind when making the switch.
The website as the perfect B2B sales channel
In this blog post, we explain how a website can be used as a sales channel and optimized along the sales funnel.
Website as a digital business card vs. website as a sales channel
A website can be used either as a digital sales channel or a digital business card. This blog post explains the differences, advantages and disadvantages.
Internationalization - Part V
The 5th part of the blog series "Internationalization" deals with SEO aspects of the internationalization of websites, such as reading direction, text content, meta data, etc.
Internationalization - Part IV
The 4th part of the blog series "Internationalization" deals with the technical aspects of the internationalization of websites, such as server, domain, CMS and much more.
Internationalization - Part III
The 3rd part of the blog series "Internationalization" deals with the 5 phases of the internationalization strategy, which form the basis of internationalization.