What is the First Contentful Paint?

First Contentful Paint, FCP for short, refers to the first element that can be seen on a website.

This element can be text, an image or even a video. The loading time (page speed) is crucial for the performance of the website, which is part of search engine optimization (SEO). The shorter the better. Because the shorter the page speed, the lower the bounce rate.

The FCP is also delayed by large amounts of data, which is why these should be kept to a minimum. Further steps in the page structure and the resulting different loading times are Time to First Paint (FP), Time to First Meaningful Paint (FMP) and Time to Interactive (TTI).