Image optimization is part of search engine optimization (SEO). During optimization, care is taken to ensure that the file size of the images is reduced as much as possible without compromising the quality, so that the loading time (page speed) of the website remains low.
Another important aspect of image optimization is that the images of a website are placed in image search engines, such as Google Images, in such a way that they can be found and thus lead potential customers to the website
Factors in image optimization include the correct file type, file naming, the use of alt attributes and the correct placement of images within the website.
The advantage of image optimization is that it not only improves the placement of images on search engines, but also optimizes the overall ranking of the website.
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