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Jennifer Bächle has a degree in economics with a focus on marketing and business psychology. As Online Marketing Manager, she supports the 711media team in the areas of content creation and SEO. Her main areas of focus include text optimization, holistic online marketing action planning and passing on her expertise in customer workshops.
Modern and pioneering CMS approaches are more in demand than ever before. In recent years at the latest, it has become clear how important a high-performance website and a well-structured online store are - and this is precisely where the advantages of the hybrid headless FirstSpirit CMS come into play. This blog post explains what these are.
In the second part of this blog post, we look at YouTube shorts within the marketing mix. Among other things, we look at different ways of using them and how shorts work with or as ads.
In the first part of this blog post, we explain what YouTube shorts are, where you can find them and how to create them.