FirstSpirit - The modern CMS

Modern and pioneering CMS approaches are more in demand than ever before. In recent years at the latest, it has become clear how important a high-performance website and a well-structured online store are. In this blog article, we take a look at the hybrid headless content management system (CMS) FirstSpirit and its advantages compared to classic CMSs and explain the opportunities it offers companies.

FirstSpirit - a hybrid headless CMS

As can be seen from the diagram, the demand for so-called "headless content management systems" (CMS) is increasing continuously. But what exactly is a headless CMS, why is it better than a classic one and why does FirstSpirit stand out?

Comparison of classic vs. headless CMS

Probably the most significant difference between a headless CMS and a classic CMS is that in a classic CMS, the backend and frontend are integrated into one system. With a headless CMS, however, the frontend area is decoupled from the system. It is therefore a further development and simplification of a classic CMS.

Advantages of a headless CMS

With a headless CMS, the backend and frontend are decoupled from each other. Using an integrated API, websites and applications can access various content and adapt the respective display options on different media accordingly.

The clear advantage here is that with a hybrid headless CMS such as FirstSpirit, different requirements can be implemented very easily. In particular, editors without extensive web design knowledge can easily and quickly fill the CMS with content or exchange content, add additional languages and even set up entire websites within a very short time. This is made possible, for example, by the templates provided, into which content can often be inserted using drag and drop. On the one hand, this lowers the inhibition threshold for editors without extensive web design knowledge to use the CMS; on the other hand, hardly any time is needed to make changes to the website, which in turn leads to a reduction in costs.

711media as your
First Spirit CMS Partner

Learn more about 711media as an official First Spirit CMS Partner.

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FirstSpirit - a future-oriented CMS?

Now that we have looked at the differences and clear advantages of a classic CMS compared to a headless CMS, some of you may be wondering why FirstSpirit is seen as a pioneering hybrid headless CMS and what makes it so special.

Modern content management system for every company

FirstSpirit is the gold standard among enterprise CMSs, as it is not only ideally suited for companies with less complex websites or campaigns, but also for those with complex IT infrastructures, multiple business units or international structures. This makes FirstSpirit suitable for any company, while at the same time ensuring usability for editors. At the same time, the modern CMS also meets the highest security standards, as the content management system is separate from the website.

Hybrid headless CMS - the best of three worlds

With a headless CMS, any content can be accessed via an interface and integrated into different channels, such as apps or portals. However, there is no way to tailor the look and feel of the content to the customer's expectations in the best possible way. However, this is possible with the hybrid headless CMS from FirstSpirit.

The FirstSpirit CMS can be used both as a classic content management system and as a headless CMS. This allows the IT and marketing departments to work better together, as the IT team is more flexible in development on the one hand, while the marketing department can pass on customized content to customers more quickly on the other.

FirstSpirit - a forward-oriented solution?

The advantages of the hybrid FirstSpirit CMS are obvious. The question now is for which companies is it worth investing in this content management system right now?

When does FirstSpirit make particular sense as a CMS?
As already mentioned above, the FirstSpirit CMS is basically suitable for any type of company and can therefore be used as a CMS by both smaller and larger companies. However, there are certain scenarios in which the advantages of FirstSpirit as a hybrid headless CMS are particularly beneficial. This is particularly the case with very complex and content-heavy websites. In other words, websites that consist of many product pages, news or blog posts that are regularly maintained and updated. For international websites, FirstSpirit also offers multidomain or multi-site content management for centralized management of the individual pages by a single editorial team.

FirstSpirit is particularly useful if you want to use the system's Intelligent Content Engine. The tool makes it possible to offer customers a personalized shopping experience with individual content. Thanks to AI-controlled personalization, tailored content and offers can be created and displayed to customers at the perfect moment. This leads to a better shopping experience, more sustainable customer loyalty and increased sales.

FirstSpirit - many advantages, one CMS?

To summarize, FirstSpirit's hybrid headless CMS is the perfect content management system for all those companies that want to move with the times and act now. Whether it's uncomplicated digital asset management, clear distribution of rights for all team members, complete content control or cross-channel publishing. With FirstSpirit, collaboration between colleagues is optimized, making it even easier to implement marketing requirements.

Regardless of the coronavirus pandemic, companies should now be looking at what their customers' needs are and how they can best respond to them in order to achieve or further expand competitive advantages in the digital age. This is the only way to further promote customer loyalty. True to the motto: Turn your customers into lifelong fans!

711media as your
First Spirit CMS Partner

Learn more about 711media as an official First Spirit CMS Partner.

Learn more

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