Microsoft Bing is a Google alternative and one of the most visited search engines in the world. Microsoft's search engine is the successor to Live Search, has been in operation since 2009 and covers around 39 languages.
In addition to the cooperation with Yahoo, Bing also cooperates with the Chinese search engine Baidu and the sustainable search engine Ecosia, for which it provides search results. Like other search engines, Bing divides search queries into different categories: News, images, shopping, videos and maps.
Bing plays a role for desktop users in particular and should therefore also be taken into account in online marketing - both for SEO and SEA. On the one hand, because it can be assumed that Bing users are more affluent than Google users, for example, and on the other, because the average CPC for Bing Ads is often lower than for other search engines. In addition, various factors also play a decisive role in the ranking of websites in the SERPs in Bing, such as the credibility and quality of a website, page speed, topicality, regionality, relevance and ease of interaction.
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