Local SEO ( local search engine optimization) is a marketing measure designed to improve the positioning of a website in local search results.
The aim is to ensure that search queries from a specific region are answered in such a way that as many service providers, websites and companies as possible are displayed that are located in the geographical vicinity of the user.
Local SEO includes factors such as backlinks to local websites, a continuously maintained Google My Business profile or the local reference within the meta data of a website as well as correctly used keywords.
The measures of local SEO go hand in hand with those of classic search engine optimization. Due to the increase in local search queries on mobile devices, local SEO is also becoming more relevant.
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