DXP instead of CMS?
Why content should be approached as an experience.
In today's information age, consumers are confronted with an average of 600 advertising contacts from more than 780,000 brands every day and are therefore exposed to 11 million stimuli per second. The brain therefore receives far more stimuli than it can process. This sensory overload means that irrelevant content is quickly forgotten and not consciously perceived.
In order to remain in the customer's memory in the long term, unforgettable experiences must therefore be created that match their needs, preferences and interests. In this way, brand experiences can be more easily recalled from memory at any later point in time and thus influence the customer's purchase decision - this is exactly where Ibexa comes into play.
CMS VS. DXP
Content management systems (CMS) allow companies to provide content for their websites and applications. Various teams can enter your content and the CMS provides the tools for reporting, workflow, organization or user administration. Content management systems form a kind of foundation for managing digital content. However, digital experience platforms (DXP) go one step further and not only provide customers with content, but also ensure networked, scalable and personal customer experiences across all channels, languages and regions.
This means that content can be delivered automatically to all websites, portals, IoT devices and apps and offer a 360-degree view of the customer in real time with the help of machine learning and AI. The advanced capabilities of a DXP provide companies with new infrastructures to meet the ever-changing customer demands of the digital age, taking CMS systems to a new level that is much more personalized and targeted to the customer than was previously possible.
Why is Ibexa relevant & what can IT do?
The pandemic is forcing companies to act more flexibly and quickly in order to adapt to constantly changing situations and customer needs and to keep up with the competition. Many companies are overwhelmed by the amount of information they collect and struggle to get the information to the right place, at the right time, in the right format and to the right customer. It is important to anchor unforgettable experiences in the customer's memory in order to gain a long-term competitive advantage.
However, this can only be achieved if internal structures and tools are in place that offer employees a flexible and comprehensive infrastructure.
Ibexa provides companies with this progressive infrastructure. Unlike other content management systems, Ibexa offers numerous functions and advantages, which are listed below:
- Ibexa as a DXP solution for unforgettable customer experiences
Ibexa offers a comprehensive technology platform for B2B companies that focuses on customer experiences and adapts to fast-moving market requirements to ensure greater agility and digital innovation for companies. Ibexa DXP offers a modular digital experience platformthat combines content, experience, commerce and cloud and personalizes them flexibly for each customer. In B2B business in particular, the way we work together is essential, as it has an impact on revenue development as well as on business models and sales strategies. With Ibexa, sales can be increased through new sales channels and traditional sales strategies can be transformed into unforgettable shopping experiences for the customer. - Creation of flexible websites
The Landing Page Builder allows local web managers to flexibly and easily combine all elements on one page. Strong integration and customization capabilities allow content creation, e-commerce content, product information, brand, commerce as well as existing business processes to be linked across all channels. In addition, the Recommendation Engine exploits sales potential by delivering personalized content to interested customers, thereby increasing sales and website performance. - API-controlled headless CMS
With the help of a decoupled, headless architecture, content can be provided remotely via multiple channels. Any front-end framework can be used, such as REACT or Jamstack applications, Gatsby through to IOT devices and digital signage. Residual or GraphQL APIs enable remote retrieval of the various content for cross-channel and flexible content management. - All types of content types are supported and managed uniformly
Regardless of whether technical documentation, component content, rich media, editorial articles, digital assets, brand content, content marketing or product information - Ibexa DXP enables uniform and structured content management. - More efficient collaboration and increased team productivity
Content production is accelerated because Ibexa allows you to work in multiple teams. This means that local and global content can be created together and managed across teams. With functions such as quick views, version control and comparison, content calendars, production work, granular individual user authorizations for managing access and publishing as well as editing content. - Multilingualism
Thanks to the system's multilingualism, content can be translated and organized by teams within seconds, so that local content in different language variants can be forwarded as quickly as possible on a global level. Ibexa impresses with a simple translation interface, an automated translation function and various UI language settings for users.
Trust across numerous industries
Ibexa GmbH is based in Cologne and was founded in 1999. In addition to its headquarters in Norway, the company has offices in the USA, UK, France, Spain, Poland and Japan. The company also has thousands of global users and partners around the world who rely on Ibexa's powerful and secure DXP. Numerous customers such as Comeco, Comscore, Sparda Bank, Cornelsen Schulverlage Schweiz AG, BVB and many more rely on Ibexa's modular Digital Experience Platform for their digital transformation. With functions & features such as fast implementation, high user-friendliness, optional e-commerce modules or a high degree of personalization, Ibexa has been able to convince previous customers and accompany them in their business success.
Because in today's world it is no longer just important to publish content, but rather to provide the right content for the right customer and leave a lasting experience with the help of a powerful DXP system like Ibexa.