A continuous relaunch describes the process in which a website is kept up to date or optimized by means of constant, smaller adjustments. In contrast to a classic website relaunch, which usually takes place in one large step at a specific point in time, a...
Read moreIn marketing, a conversion refers to the change in status of a target person. For example, the conversion of an interested party into a customer through a purchase. However, a conversion can also be a download or a registration for a newsletter. In online...
Read moreCraft CMS is a CMS from Pixel & Tonic and has been on the market since 2013. It is offered both as an enterprise CMS and as an open source solution. With the slogan “Everything you'll need. Nothing you won't”, Craft CMS emphasizes on its website the focus on...
Read moreCRM stands for "Customer Relationship Management", which can be translated into German as "Kundenbeziehungsmanagement". It is a business strategy and a software solution that helps companies to effectively manage and improve customer relationships. CRM systems...
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