Know-How from A-Z

Digital knowledge explained quickly and simply

Target group analysis

Target group analysis is an area of market analysis. It is a means of creating targeted content that is adapted to the individual needs of customers. For successful marketing, subgroups are often created in order to subsequently identify both the interests and...

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Time Decay

Time Decay is an attribution model that measures the temporal proximity of an interaction to a conversion and thus determines the value of a channel in order to be able to make the most realistic assessment possible when weighting marketing measures.

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Tweet

A tweet is a short message and can contain up to four photos, a GIF, a video or text. A tweet is posted on the social media platform Twitter. This was originally developed in 2006 as an SMS-based platform, which is where the character limit of 140 characters...

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TYPO3

TYPO3 is a free content management system that was developed by Kasper Skårhøj in 1997. The scripting language PHP forms the core, whereby the output is done in the browser using HTML and JavaScript and no special software is required. The TYPO3 CMS consists of...

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