Image optimization is part of search engine optimization (SEO). During optimization, care is taken to ensure that the file size of the images is reduced as much as possible without compromising the quality, so that the loading time (page speed) of the website...
Read moreWith the inbound marketing methodology, companies provide customers with interesting, relevant and helpful content in order to draw attention to the company on the one hand and offer individual customer experiences on the other. The aim of inbound marketing is...
Read moreThe so-called interaction rate describes the ratio of all interactions (such as clicks, likes or videos started) to the number of page views on a page and is part of online marketing. It therefore shows the interest of users in certain multimedia content.
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