Know-How from A-Z

Digital knowledge explained quickly and simply

E-Commerce

E-commerce, also known as Internet or online trading, is a part of electronic business that involves the purchase or sale of goods and services via electronic connections. However, e-commerce also includes other electronic business processes, such as advertising...

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effective Cost per Click (eCPC)

The eCPC ( effective cost per click) is usually calculated after a campaign, as it often differs from the CPC. It therefore complements the CPC remuneration model, which defines the costs per click before the start of a campaign. However, the eCPC can also be...

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