Know-How from A-Z

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Key Performance Indicator (KPI)

Key performance indicators(KPIs) are indicators that can be used to determine the performance of activities in companies. Which KPIs are used to classify the success or failure of a performance depends on the respective measure, its objectives and the company...

Keyword

In online marketing, the term keyword refers to a word or group of words that triggers a search. Keywords are processed by search engines using the respective search algorithms and then compared with the respective index, as a result of which the user receives a...