A landing page is a website to which potential customers are directed via an ad or a search engine. Landing pages are used to persuade users to perform previously defined actions (conversion) and to carry out a targeted action. This can be, for example, lead...
Read moreLink building is a key element of search engine optimization (SEO) and refers to both the internal and external linking strategy of a website. The aim is to optimize the link popularity of a website in order to improve its ranking in the SERPs.
... Read moreLocal SEO ( local search engine optimization) is a marketing measure designed to improve the positioning of a website in local search results. The aim is to ensure that search queries from a specific region are answered in such a way that as many service...
Read moreWhen classifying keywords, a distinction is made between long-tail keywords and short-tail keywords. Long tail keywords are relatively specific and combined search terms. Although they are often not searched for as often, they are less competitive and can...
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