An A/B test, also known as a split test, is a method of looking at two variants - A and B - and identifying the better of the two. For this purpose, one group receives the version to be tested and the other group receives the initial version. The results are...
Read moreAn ad impression is the number of times an advertisement is called up via an ad server. In other words, how often this advertisement was displayed. Ad impressions are therefore sometimes also called ad views. Ad impressions can be used to calculate the so-called...
Read moreAn ad network is a network or company that brings advertisers and publishers together. This is done by an ad network offering and selling free advertising space from publishers on which advertising is to be placed to suitable advertisers.
... Read moreAn add-on is an additional module or additional program. It supplements software and hardware applications by adding functions that the main program does not have. The add-on therefore changes various properties of the system in which it is implemented in order...
Read moreAds (short for advertising) are advertisements in any form and usually contain information about a service, product or app. As part of online marketing, ads are increasingly used in the area of search engine advertising (SEA).
Read moreAdvertisers are operators who publish their own advertising on third-party websites. These are usually companies that place ads for certain products or services on various platforms. The third-party websites belong to the so-called publishers. Advertisers and...
Read moreAffiliate marketing is an area of online marketing. In this form of marketing, so-called affiliates advertise products or services on their website or channel and receive a predetermined commission in return. This is usually done via integrated links. The...
Read more