In the field of search engine optimization (SEO), ranking refers to the position of a website and its subpages within the SERPs of a search engine with regard to the relevance of the respective search query of a user. The ranking is directly related to keywords...
Read moreReal Time Bidding, or RTB for short, is a method in which ad servers allocate advertising space to advertisers. This gives marketers the opportunity to bid in real time for each individual ad impression on the SERPs.
Read moreReferral marketing is a variant of recommendation marketing that companies actively initiate as part of an online marketing strategy so that the company is recommended to others. With referral marketing, incentives or benefits are created so that existing...
Read moreReinforcement learning is a type of machine learning in which a system learns to make optimal decisions by interacting with its environment. At its heart is the idea of reward, whereby the system is rewarded or punished based on the actions it performs in a...
Read moreRemarketing and retargeting are often used synonymously and are used in the field of search engine advertising (SEA). In practice, this is understood to mean that users should be addressed again with the help of advertisements after visiting a website. In...
Read moreA search engine is a program that provides relevant results from the Internet for users' search queries and lists them according to a specific ranking. The search results consist of data from other websites and the ranking is determined by the search engine's...
Read moreSearch engine advertising(SEA) refers to the placement of paid advertising on the SERPs of a search engine. It usually includes ads in text form that lead to a specific landing page and match the user's search query.
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