Search engine marketing(SEM) is part of online marketing and refers to all marketing measures aimed at increasing the visibility of a website in search engines. Search engine marketing can be divided into two areas.
Read moreSearch engine optimization(SEO) is the entirety of all technical and content-related measures to optimize a website in order to improve its ranking and thus its visibility in the SERPs. Search engine optimization and search engine advertising (SEA) are part of...
Read moreThe so-called Search Engine Result Pages(SERPs) are the pages of a search engine that appear when a user enters a search query. The results are displayed in descending order of relevance and vary depending on the search engine. The position of websites depends...
Read moreShort message services are (online) services for the publication or transmission of short messages. These include SMS and microblogging services. SMS ( short message service) is a telecommunications service that can be used to send and receive text messages....
Read moreSocial media refers to digital platforms that enable users to network on the internet, create media content and share it. Often profile-based, users can exchange information on various topics both for business and private purposes and enter into collaborations...
Read moreSocial media marketing is part of online marketing and includes all measures in social networks that help a company to achieve its own corporate goals. As social platforms are no longer exclusively visited by younger users, older people are also increasingly...
Read moreStrapi is an open-source headless CMS based on JavaScript / TypeScript. It is a CMS that enables organizations of all sizes to accelerate both software and content delivery while creating better omnichannel digital experiences for their users. Strapi is fully...
Read more