Push marketing is a marketing strategy in which products are "pushed" onto the market, in contrast to pull marketing. In this strategy, products and services are offered to customers indirectly through retailers or wholesalers.
Read moreA QR code stands for quick response code and is a two-dimensional code that is scanned and read by mobile devices. A QR code can contain telephone numbers, web addresses or free text, for example.
Read moreThe quality factor is a key figure from Google AdWords that uses algorithms to calculate the ad quality compared to other advertisers. A scale is used to indicate the relevance of a keyword in relation to the associated landing page and the ad texts used.
... Read moreRetrieval-Augmented Generation is an AI technology that combines generative language models with external knowledge sources. RAG systems first search relevant documents or databases and then use this information to generate precise, fact-based answers.
This...
Read moreIn the field of search engine optimization (SEO), ranking refers to the position of a website and its subpages within the SERPs of a search engine with regard to the relevance of the respective search query of a user. The ranking is directly related to keywords...
Read moreReal Time Bidding, or RTB for short, is a method in which ad servers allocate advertising space to advertisers. This gives marketers the opportunity to bid in real time for each individual ad impression on the SERPs.
Read moreReferral marketing is a variant of recommendation marketing that companies actively initiate as part of an online marketing strategy so that the company is recommended to others. With referral marketing, incentives or benefits are created so that existing...
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