Baidu is a Chinese search engine operated by the company of the same name. Baidu is the market leader in China and the Chinese Google, so to speak. According to statistics, the website is one of the five most frequently accessed websites on the Internet...
Read moreMicrosoft Bing is a Google alternative and one of the most visited search engines in the world. Microsoft's search engine is the successor to Live Search, has been in operation since 2009 and covers around 39 languages. In addition to the cooperation with Yahoo,...
Read moreIn online marketing, the bounce rate describes the percentage of visitors to a website or subpage who leave this page without visiting any other pages. The terms bounce rate and exit rate are often used interchangeably, although they are two different...
Read moreBrand awareness is a percentage value that reflects the awareness of a brand. The value is determined by a survey in which people indicate whether they can remember a particular brand. The survey can be either aided (with choices) or unaided (without choices).
... Read moreA call to action is a request to a user to perform a specific action and thus interact with the website. The call to action, CTA for short, can appear in image and/or text format.
Read moreThe click-through rate is the ratio of clicks on an ad to the total number of ad impressions displayed. It answers the question: How many of the users to whom the ad was displayed clicked on the ad? The key figure therefore indicates the success of an ad and...
Read moreCompound keywords describe search terms that consist of brand keywords and money keywords. They therefore refer to several search intentions at the same time. The combination of these keywords makes it clear that a user wants to purchase a specific product from...
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