In online marketing, the term keyword refers to a word or group of words that triggers a search. Keywords are processed by search engines using the respective search algorithms and then compared with the respective index, as a result of which the user receives a...
Read moreA landing page is a website to which potential customers are directed via an ad or a search engine. Landing pages are used to persuade users to perform previously defined actions (conversion) and to carry out a targeted action. This can be, for example, lead...
Read moreLink building is a key element of search engine optimization (SEO) and refers to both the internal and external linking strategy of a website. The aim is to optimize the link popularity of a website in order to improve its ranking in the SERPs.
... Read moreLocal SEO ( local search engine optimization) is a marketing measure designed to improve the positioning of a website in local search results. The aim is to ensure that search queries from a specific region are answered in such a way that as many service...
Read moreWhen classifying keywords, a distinction is made between long-tail keywords and short-tail keywords. Long tail keywords are relatively specific and combined search terms. Although they are often not searched for as often, they are less competitive and can...
Read moreMachine learning (ML) is a branch of artificial intelligence (AI) that enables computers to automatically learn from experience and improve themselves. ML algorithms analyze data, recognize patterns and make decisions without explicit programming.
... Read moreA macro conversion describes the conversion of a website visitor into a customer or subscriber. First, the company defines different website goals. First, the company defines different website goals. The entirety of the steps a user has previously gone through...
Read more