Target group analysis is an area of market analysis. It is a means of creating targeted content that is adapted to the individual needs of customers. For successful marketing, subgroups are often created in order to subsequently identify both the interests and...
Read moreTargeting is an area of online marketing in which advertising campaigns are tailored to a specific target group. Different targeting techniques can be used for this. Environment targeting, in which the advertising is placed exactly where the target group is...
Read moreTime Decay is an attribution model that measures the temporal proximity of an interaction to a conversion and thus determines the value of a channel in order to be able to make the most realistic assessment possible when weighting marketing measures.
... Read moreTime to Interactive (TTI) is a web analytics metric and a measure of page speed. It indicates the time it takes for a website to process user input. A website is interactive when all relevant content is visible (FCP), users are registered for most page elements...
Read moreIn online marketing, tracking refers to the recording of user behavior, i.e. which movements users make on the Internet, which is why it is also referred to as user or web tracking. Tracking activities show, for example, from which internal websites, backlinks...
Read moreA tweet is a short message and can contain up to four photos, a GIF, a video or text. A tweet is posted on the social media platform Twitter. This was originally developed in 2006 as an SMS-based platform, which is where the character limit of 140 characters...
Read moreTYPO3 is a free content management system that was developed by Kasper Skårhøj in 1997. The scripting language PHP forms the core, whereby the output is done in the browser using HTML and JavaScript and no special software is required. The TYPO3 CMS consists of...
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