Social media marketing is part of online marketing and includes all measures in social networks that help a company to achieve its own corporate goals. As social platforms are no longer exclusively visited by younger users, older people are also increasingly...
Read moreSophora is a CMS geared towards the creation, linking, curation and publication of news by editorial offices, media houses and similar areas. The CMS, which runs on Java 17, was developed by subshell in collaboration with leading media houses and therefore meets...
Read moreStrapi is an open-source headless CMS based on JavaScript / TypeScript. It is a CMS that enables organizations of all sizes to accelerate both software and content delivery while creating better omnichannel digital experiences for their users. Strapi is fully...
Read moreSulu is a headless CMS based on the PHP framework Symfony and React (JavaScript). The solution offers a mix of flexibility for individual development and ease of use for content managers. The system focuses on the creation of corporate applications that require...
Read moreTarget group analysis is an area of market analysis. It is a means of creating targeted content that is adapted to the individual needs of customers. For successful marketing, subgroups are often created in order to subsequently identify both the interests and...
Read moreTargeting is an area of online marketing in which advertising campaigns are tailored to a specific target group. Different targeting techniques can be used for this. Environment targeting, in which the advertising is placed exactly where the target group is...
Read moreTime Decay is an attribution model that measures the temporal proximity of an interaction to a conversion and thus determines the value of a channel in order to be able to make the most realistic assessment possible when weighting marketing measures.
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