On-page optimization, also known as on-site optimization, is part of search engine optimization (SEO) and includes all optimization measures that take place directly on the website. On-page optimization includes structural, technical and content-related aspects....
Read morePage speed refers to the loading time of a website on the internet. The loading time includes the time between sending a request and displaying the complete website. The loading time of a website has a major influence on the user experience (UX). A website with...
Read moreIn online marketing, a Google penalty is a sanction imposed on a website by Google. A penalty is imposed when a website violates the Google Webmaster Guidelines. On the one hand, algorithmic penalties are imposed. These are sanctions that are assigned...
Read morePersonas (Latin for mask) characterize the features of people in the respective target group. They are also known as buyer personas and represent fictitious users, for example of a website or app. The basis for the creation of personas is qualitative and...
Read moreA plug-in is a software application that is programmed using interfaces, so-called APIs, to create functional extensions. It is therefore an extension of existing software that still functions without the actual main program.
Read morePull marketing is a marketing strategy. In contrast to push marketing, pull marketing involves companies approaching customers directly by trying to arouse a need in them, for example through advertisements. The aim of pull marketing is for customers to actively...
Read morePush marketing is a marketing strategy in which products are "pushed" onto the market, in contrast to pull marketing. In this strategy, products and services are offered to customers indirectly through retailers or wholesalers.
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