In online marketing, a Google penalty is a sanction imposed on a website by Google. A penalty is imposed when a website violates the Google Webmaster Guidelines. On the one hand, algorithmic penalties are imposed. These are sanctions that are assigned...
Read morePersonas (Latin for mask) characterize the features of people in the respective target group. They are also known as buyer personas and represent fictitious users, for example of a website or app. The basis for the creation of personas is qualitative and...
Read moreA plug-in is a software application that is programmed using interfaces, so-called APIs, to create functional extensions. It is therefore an extension of existing software that still functions without the actual main program.
Read morePull marketing is a marketing strategy. In contrast to push marketing, pull marketing involves companies approaching customers directly by trying to arouse a need in them, for example through advertisements. The aim of pull marketing is for customers to actively...
Read morePush marketing is a marketing strategy in which products are "pushed" onto the market, in contrast to pull marketing. In this strategy, products and services are offered to customers indirectly through retailers or wholesalers.
Read moreA QR code stands for quick response code and is a two-dimensional code that is scanned and read by mobile devices. A QR code can contain telephone numbers, web addresses or free text, for example.
Read moreThe quality factor is a key figure from Google AdWords that uses algorithms to calculate the ad quality compared to other advertisers. A scale is used to indicate the relevance of a keyword in relation to the associated landing page and the ad texts used.
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